DESIGN & IDEAS
We breathe life into the built environment through design, branding, and activation.
Ground Up partners with real estate developers, proptech founders, and cities in every creative aspect of a project. From design development, to brand identity, to local partnerships, we maximize beauty, value, and context in the built environment. Each project is led by Principal Karen Zabarsky, surrounded by an agile, project-specific team.
Every groundbreaking idea has a story to tell. Ground Up works with teams to craft the positioning, narrative, and overarching strategy necessary to achieve your goals. Our solutions are always grounded in research, context, and macrotrends, and tailored to your vision.
Ground Up can expertly guide the design of your built project. We have in-house capacity to direct architectural, urban, interior, and landscape design projects, and oversee design documentation from concept to construction.
Your aesthetic, tone, and digital presence are the first impression made on your audience. Ground Up partners with you to shape a unique, relevant, and boundary-pushing visual identity. We aim for timeless, unexpected, and emotional.
From partnerships to activations, Ground Up brings the built environment to life. We have a long track record of organizing groups around an idea or event to create meaningful and long lasting impressions.